Gianna Gaudini

Gianna Gaudini spent two decades designing some of the most memorable experiences in technology, finance and luxury - leading events and executive programs for Google, AWS, Airtable, SoftBank Vision Fund and organizations like YPO. That work left her with an unusual insight: the same principles that make an event unforgettable can make an ordinary life unforgettable too. Now, as founder of Gianna Gaudini, LLC, she translates the psychology of event design - anticipation, surprise, ritual, meaning-making - into a framework for everyday living. She helps individuals and organizations fight burnout, create more intentional experiences with their customers and employees, and infuse joy and delight into moments at risk of being flattened by repetition (or) forgotten due to habituation). She's the Amazon best-selling author of The Art of Event Planning, teaches at six universities, sits on the advisory board of five event-industry startups, and speaks internationally on the science and art of memorable experience design Her Signature Talk “Your Life Is The Event - Make It Worth Attending guides people to live the days in between more meaningfully and will be delivered on the TED stage in 2027.