Breaking the Indoor Mold: Outdoor Corporate Events That Wow - EVA
Breaking the Indoor Mold: Outdoor Corporate Events That Wow
Breaking the Indoor Mold: Outdoor Corporate Events That Wow
by EVA
05/03/2024

Taking corporate events outside can be a breath of fresh air for everyone involved.


Outdoor events are not only exciting and novel, but they also provide a variety of opportunities that indoor events do not. A sunny day in the park or a cool breeze under the stars, outdoor events energize attendees and make them feel more engaged.


Here are some tips on how you can plan and execute an outdoor corporate event that will be remembered for a lifetime.



Planning Outdoor Corporate Events


Planning an outdoor event requires attention to details that indoor events might not necessitate. The first order of business is always the weather. Always have a backup plan, whether it's a nearby indoor space or tents that can withstand the elements. Next, consider the location’s accessibility. Is it easy for everyone to get to? Is there adequate parking? Are there facilities for individuals with disabilities? These are crucial questions that ensure all attendees can enjoy the event without hassle.


Permits are another key consideration. Many outdoor spaces, especially public ones like parks or beaches, require permits for large gatherings. Make sure you understand the local regulations and secure all necessary permissions well in advance. Don’t forget about the necessities—restrooms, electricity, and water. If your chosen venue doesn’t provide these, you’ll need to bring in portable options.



Outdoor Corporate Event Ideas


Outdoor settings offer a unique canvas for a wide variety of events. For a high-energy affair, consider hosting a corporate sports day, complete with team-building competitions and relays. This not only gets the blood pumping but also fosters teamwork and camaraderie. For something more subdued, an open-air gala on a charming vineyard or a sophisticated garden party can provide an elegant backdrop for networking and celebrating company milestones.


Tech companies might host an outdoor product launch or demo day, utilizing the space to set up interactive tech displays that engage attendees in a more relaxed, open setting. Or, go for a corporate festival with multiple activities, food trucks, and live music, creating a mini-retreat that employees talk about all year round.



Choosing the Right Theme for Outdoor Events


The theme of your outdoor event should capitalize on the natural beauty and potential of the venue. A beachside setting lends itself beautifully to a nautical theme or a tropical luau, complete with sandcastle-building contests or beach volleyball. For a park or garden, consider a “Summer Fair” theme, with picnic tables, traditional fair games, and a local jazz band to set the mood.


Your theme should also reflect the tone and culture of your company. A tech startup might opt for a futuristic "Innovation in the Open" theme with drones and gadgets on display, while a more traditional corporate entity might prefer a classic barbecue or a sophisticated wine-tasting event surrounded by nature. The key is to mesh the venue’s ambiance with activities and decor that enhance the overall experience without overshadowing the event’s purpose.



Outdoor Activities for Corporate Events


The activities you choose should complement the theme and help achieve the goals of your event, whether it’s team building, relaxing, or celebrating. Outdoor environments are perfect for scavenger hunts, obstacle courses, or wildlife tours, which can be great team-building exercises. For more relaxed events, you could set up a series of workshops in different corners of a garden, offering everything from yoga sessions to painting classes.


Each of these elements—from planning and theming to choosing the right activities—plays a crucial role in turning a standard gathering into an extraordinary outdoor event. By carefully considering each aspect, you can ensure that your outdoor corporate event not only meets but exceeds expectations, providing a meaningful and enjoyable experience for all attendees.



Entertainment and Technology in Outdoor Settings


Entertainment in outdoor settings can range from live bands and DJs to more unique acts like fire dancers or aerial performers, each adding a layer of excitement and spectacle to your event. When selecting entertainment, consider the acoustics of the outdoor space and whether additional equipment will be needed to ensure that music and announcements can be heard clearly by all attendees.


Technology also plays a crucial role in enhancing outdoor events. High-quality, weather-proof audio-visual equipment is a must, ensuring that presentations or videos are visible and audible throughout the venue. Portable charging stations can keep guests connected, and Wi-Fi extenders can ensure internet access is available, especially important for tech-focused or corporate training events.



Logistics and Infrastructure for Outdoor Corporate Events


Organizing an outdoor event also involves logistical planning that can be quite different from indoor events. Transportation to and from the venue needs to be streamlined, especially if the location is remote. Consider providing shuttle services or clear directions with signage to help attendees arrive stress-free. Parking is another critical factor; ensure there is ample space and that it is well-coordinated.


Infrastructure such as tents, portable restrooms, and emergency shelters must also be planned. Tents not only provide shelter from the elements but can also define different areas of the event, such as dining spaces or stages for presentations. Portable restrooms should be ample and placed strategically to ensure comfort and accessibility. Furthermore, always have a contingency plan in place for unexpected weather changes, which might include having rain ponchos on hand or emergency indoor options nearby.



Safety and Security at Outdoor Corporate Events


Ensuring the safety and security of all attendees is paramount, particularly at outdoor events where variables like weather and terrain can introduce unexpected challenges. It’s essential to conduct a thorough risk assessment in advance, identifying potential hazards and outlining clear safety protocols. This might include having medical staff on-site, preparing for potential allergic reactions to outdoor allergens, or ensuring all structures like stages and tents are securely anchored.


Security personnel can help manage the flow of people and traffic, ensuring only authorized attendees gain entrance and helping to maintain a safe, controlled environment. Crowd control barriers may also be necessary to organize space effectively and safely. Moreover, clear communication about safety procedures, through both visible signage and announcements, will help keep everyone informed and prepared in case of an emergency.


By carefully managing these elements, you can create a secure and enjoyable atmosphere that allows all participants to focus on the event itself without worry.



Marketing Outdoor Corporate Events


Effectively marketing your outdoor event is essential to ensure a good turnout and create buzz around your gathering. Start with a compelling invitation that captures the essence of the event and highlights the unique aspects of an outdoor setting. Whether digital or print, make your invitations visually appealing and informative, giving potential attendees a sneak peek of what they can expect.


Leverage social media to your advantage by creating event pages or hashtags that encourage interaction and sharing. Post updates about the event, including teaser photos of the venue and previews of what's planned. This not only keeps the event top of mind but also builds excitement as the date approaches.


Email campaigns can also be very effective, especially for keeping potential attendees informed and engaged. Send out a series of emails leading up to the event with details about the activities, speakers, or entertainment that will be featured. Each email should serve as a reminder of the event's value, enticing recipients to register or keep the date saved.



Evaluating the Success of Outdoor Corporate Events


After your event wraps up, it’s important to measure its success to gather insights for future planning. Start by reviewing the goals you set for the event—whether they were about attendance numbers, engagement levels, or specific feedback on the outdoor experience. Compare these goals with the outcomes to assess how well they were met.


Collect feedback from attendees through surveys or informal discussions to get firsthand insights into their experiences. Ask specific questions about all aspects of the event, from the venue to the activities and overall atmosphere. This feedback is invaluable for understanding what worked well and what could be improved.


Analyzing social media engagement and reach can also provide a window into how effectively your event resonated with the audience. Look at metrics like shares, likes, and comments related to the event's content to gauge overall interaction and enthusiasm.



Outdoor corporate events offer a unique opportunity to break the conventional mold and create memorable, engaging experiences for everyone involved. From the invigorating fresh air to the novel setups and activities, these events can invigorate your team and leave a lasting impression.